How it works
How your visibility grows: Discover, Publish, Compound.
Intenza runs as one continuous loop. We discover how your market actually searches — humans and agents — publish the on-brand content that earns citations, and compound that visibility over time. It starts with a free GEO gap audit on your domain and becomes an always-on system: Discover, Publish, Compound, on repeat.
01— Discover
Discover — how your category is actually searched
We map how humans and AI agents search your category, and who is winning the citations you should own. It runs live, not as a one-off research project.
- Synthetic buyer personas run around a thousand prompts across TOFU, MOFU, and BOFU — how you are actually searched, from short keywords to long conversational questions.
- Full competitive intelligence across AI and classic search: the citation and backlink sources behind your competitors' answers, reverse-engineered.
- Intent and vector clustering surfaces the topical groups — including zero-search-volume queries worth owning before demand shows up.
Definitions
- Synthetic buyer personas
- AI models of your real buyers, built from your sales targets and real social profiles.
- Intent & vector clustering
- Grouping queries by meaning, not just keywords.
Inside Discover
02— Publish
Publish — the content AI cites
We ship the on-brand content that earns those citations — without adding headcount, and without going off brand.
- A pipeline of research, SEO/GEO briefs, compliance-aware writing, internal linking, and a technical checklist, with anti-cannibalization built in.
- On brand, at scale — a design-system approach to pages, with minimal engineering involvement.
- Scaling marketing without scaling headcount — pages that AI cites, produced without adding staff.
Definitions
- Anti-cannibalization
- Preventing two of your own pages from competing for the same query, validated against real search results.
Inside Publish
03— Compound
Compound — a system that never stops
We refresh, test, and expand continuously. It is a system that never stops, not a project that ends.
- Page variations (v1 to v10), content refresh before decay, and new queries from the market fed back into the cycle.
- Company-level attribution and a conversion flow personalized to the visiting company.
- An ongoing compounding system that never stops — the opposite of building a site once and waiting six months.
Definitions
- Content refresh
- Updating a page before its rankings and citations decay, based on evidence of what is now winning.
Inside Compound
Measurement
How we measure
It's never a PDF once a week — it's a live dashboard. You see which engines cite you, for what, and against whom, as it changes.
What it tracks
Citations per engine
AI share of voice vs competitors
Branded vs unbranded visibility
AI-referral trends
What we won't promise: full attribution of AI traffic. No one can track it reliably today — the engines deliberately hide their agents, and referral data is incomplete by design. We deploy the best measurement available and separate what is measured, what is estimated, and what is still unknown.
The free GEO audit
See it on your own domain first
The loop’s first turn costs you nothing: seven gaps, read before you commit anything.