Discover
How do buyers actually search your category — before the volume shows up?
See the full universe of prompts and queries your buyers use — human and agent — and what owning them is worth.
The problem
Why this gap stays open
You know your top keywords. You do not know the hundreds of conversational prompts your buyers now type into ChatGPT and Perplexity — most of which match no keyword you track today.
Traditional research starts from search volume, so it never shows the zero-volume questions that signal demand before it spikes. By the time a term has volume, someone else already owns the answer.
How it works
The mechanics
- 01
Build a mission profile of your buyers
We model who you are for and who you are not — your ICPs, categories, and positioning — as the spine every downstream result aligns to.
- 02
Simulate how real buyers search
Synthetic buyer personas run around a thousand prompts across TOFU, MOFU, and BOFU (top, middle, and bottom of the funnel), from short keywords to long conversational questions.
- 03
Mine and validate the full query universe
We pull the queries your competitors rank for and validate every candidate against real search-demand data, so the universe is grounded, not guessed.
- 04
Cluster by intent, not keywords
Intent and vector clustering surfaces topical arenas and the zero-search-volume queries worth owning before demand shows up.
- 05
Size the opportunity
Each cluster is sized as the paid-equivalent value of the traffic you could realistically capture — coverage stays honest and is never extrapolated.
Definitions
- Mission profile
- A single description of who your product is for, what it does, and who it is not for, used to keep every result on-target.
- Synthetic buyer personas
- AI models of your real buyers, built from your sales targets and real social profiles.
- Intent & vector clustering
- Grouping queries by meaning, not just keywords.
- Zero-search-volume query
- A query with no measured search volume yet that still signals real, emerging demand.
What you see
What lands in your dashboard
- Around a thousand prompts your buyers actually use, scored and mapped across the funnel
- Topical clusters ranked by intent and by sized opportunity
- Zero-search-volume queries, surfaced before demand moves
- Opportunity value per cluster — estimated from capturable demand, never forecast revenue
What we don’t promise
We size only the queries we actually scored — never an extrapolated total. The opportunity value is a grounded estimate of capturable demand, not a forecast of revenue, and it moves the moment you change what is in or out.
The free GEO audit
See exactly where AI engines are ignoring you.
Seven gaps, measured on your own domain — before you pay anything.
FAQ
Questions about this
Isn’t this just keyword research?
No. Keyword tools start from search volume and dump undifferentiated rows. We start from how your buyers actually ask — including prompts and zero-volume queries no keyword tool will show you — and we tell you why each one was kept or dropped.
Where do the prompts come from?
From synthetic buyer personas modeled on your real buyers, run across the funnel in short and conversational forms, then validated against real search-demand data.
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