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Where do your competitors' AI citations come from?

Discover who you are actually up against in AI and search, and the exact pages that make them the recommended answer.

The problem

Why this gap stays open

A smaller competitor keeps getting recommended — it is one of the most common things we hear. Their citation share is far bigger than their market share, and you cannot see why.

Working out who you compete with and what ground they cover normally takes a week of manual analysis, and it still misses the AI surface entirely.

How it works

The mechanics

  1. 01

    Discover and classify competitors

    We find the domains that rank and get cited alongside you, then classify each — true competitor, indirect, media, or irrelevant — with a score and a reason.

  2. 02

    Resolve each rival as one entity

    Brand names in AI answers resolve to domains automatically, so a competitor is a single entity across AI answers and classic search, not two disconnected records.

  3. 03

    Mine their citation and backlink sources

    We reverse-engineer the citation and backlink sources behind your competitors' answers — the exact domains and pages AI engines pull their citations from become your target list.

  4. 04

    Find the gap keywords

    We pull the keywords your confirmed competitor set collectively ranks for and surface the ground they cover that you do not.

Definitions

Citation source
The specific page or domain an AI engine pulls from when it names a brand in an answer.
Gap keyword
A query your competitors rank for that you don't yet cover.
Competitor union
Every keyword your confirmed competitor set collectively ranks for.

What you see

What lands in your dashboard

  • A classified competitor set, each with a score and a reason
  • Two lenses per competitor — AI visibility and SEO — on one page
  • The exact citation and backlink sources behind their answers — your target list
  • Gap keywords they own and you do not

What we don’t promise

We can show you the sources an engine cites and the pages a competitor ranks with. We cannot show you the private reason an engine chose them — so we leave that blank rather than fill it with a story, and hand you the evidence instead.

The free GEO audit

See exactly where AI engines are ignoring you.

Seven gaps, measured on your own domain — before you pay anything.

Book demo

FAQ

Questions about this

How do you decide who counts as a competitor?

We discover domains that appear alongside you in search and AI answers, then score each for relevance and show the reason — you confirm the final set.

Do we get the underlying data?

Yes. The citation sources and gap keywords are yours to export and use, including by your own agency.

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